Skeppshultcykeln
Mattiasson and Skeppshultcykeln share a longstanding, creative partnership built on authentic storytelling and strategic filmmaking. Together, they’ve elevated Skeppshultcykeln’s brand through a series of impactful films—capturing inspiring narratives that truly resonate.
It began with a series of six films, each featuring a unique personality whose combined traits capture the essence of Skeppshult’s brand. These engaging stories helped define Skeppshult’s audience online, paving the way for targeted and impactful communication.
The partnership most recently led to the launch film for Skeppshult’s limited-edition gravel bike developed by Adam Andersson. Mattiasson’s storytelling resonated deeply—selling out all 70 bikes within a single day.
Mattiasson and Skeppshultcykeln share a longstanding, creative partnership built on authentic storytelling and strategic filmmaking. Together, they’ve elevated Skeppshultcykeln’s brand through a series of impactful films—capturing inspiring narratives that truly resonate.
Skeppshultcykeln - Som du är
It began with a series of six films, each featuring a unique personality whose combined traits capture the essence of Skeppshult’s brand. These engaging stories helped define Skeppshult’s audience online, paving the way for targeted and impactful communication.
Skeppshultcykeln - Suverän
The partnership most recently led to the launch film for Skeppshult’s limited-edition gravel bike developed by Adam Andersson. Mattiasson’s storytelling resonated deeply—selling out all 70 bikes within a single day.
The partnership continued with the “Life Cycle” series, inspired by Göran Mattiasson’s original concept. One memorable film featured Lennart, a 90-year-old cyclist who rode his Skeppshult bicycle almost four times around the globe—turning his remarkable personal story into an emotional journey.
“We don’t have customers or suppliers—we have partners. Mattiasson is exactly that: a partner who’s elevated our visual storytelling to an entirely new level. The quality difference is remarkable.”
– Jonas Andersson, CEO, Skeppshultcykeln